Commercial video production in Portofino for IWC

In the wonderful little pearl of Portofino, we had the pleasure to realize a video production for IWC. The Swiss luxury watch brand realized a special collection dedicated to this little Ligurian village, and decided to celebrate it in the very place that inspired it.

video production in portofinoItalian-British singer Jack Savoretti was chosen as testimonial for this wonderful product, especially since he has a special connection to Portofino. A big part of Jack’s family comes from here and he still visits the village very often to this day.

This project started with our pre-production team asking for the necessary authorizations to film here. This is a fundamental step in any video production project in Portofino, given the exclusivity of the location. After the pre-production was over, our DOP Gloria Calcagno was in charge of filming, while our photographer Francesca Salamone led the photo shoot.

However, it was the joint effort of all our camera crew that led to the full success of this video project. Portofino is a very peculiar location, that comes with a lot of challenges. For this reason, it is very important to entrust a local video production company, with fixers and camera operators who have already worked here many times before. Armonica Film can offer just that and much more!

If you want a free quote for your commercial video in Portofino, go fill in our contact form or send us an email at