COMMERCIAL VIDEO PRODUCTION IN ITALY

Armonica Film offers commercial video production for brands, agencies and companies that need effective content for advertising campaigns. We can handle the entire process, from concept to post-production, or work alongside your agency as a production partner for filming and editing. Each project is tailored to your message, target audience and media plan.

Commercial video production for TV, web and social

A commercial needs to be clear, memorable and easy to understand in just a few seconds. During pre-production we define objectives, tone of voice, length and formats together with your team. We can develop a visual treatment from an existing idea or build proposals starting from your brief. Our commercial video production covers spots for TV, online platforms, social media and digital out-of-home.

Some of the formats we frequently produce include:

• brand and product commercials
• institutional and awareness campaigns
• short formats for preroll, stories and social ads
• multiple cut-downs from the same master (6, 10, 15, 30 seconds)

From production on set to final delivery

We organise shoots in studio or on location, and when required we manage casting, set design, make-up, costumes and logistics. Crew size is adapted to the complexity of the commercial, keeping the set efficient and focused on performance and timing. Our teams are used to working within fixed campaign schedules and tight deadlines.

In post-production we take care of editing, colour grading, sound design, audio mix, graphics and 2D animation when needed. We prepare deliveries in all required formats, with different aspect ratios and durations optimised for TV, web and social platforms. We can also provide language versions and subtitles for international or multi-market campaigns.

Commercials tailored to your brand

We work across many sectors: food and beverage, fashion, automotive, technology, tourism, health and more. For each project we look at brand positioning and existing communication, so that the new commercial fits your identity while still standing out in the media landscape. The same shoot can also generate extra assets such as behind-the-scenes content, interviews and social-first materials linked to the campaign.

If you are planning a new campaign and need support with commercial video production for TV or online, share your goals, timeline and main channels with us: we will send you a tailored production proposal and a clear quote.